Agents

The 19-agent catalog, how to choose between look-alikes, documents, explorations, Insights and Data, Package as file.

1. 1Agent catalogAn agent is a specialist you call with @ in a project. Each one produces one kind of output. The catalog groups them in four families.
2. 2Choosing the right agentSome agents look alike. This is how they split.
3. 3Document agentsMarketing Brief, Creative Brief, Brief Formulation, Innovation Opportunity Platform, Marketing Semantic, Marketing Semiotic, Memo and Insights & Data Summary write one document int
4. 4Exploration agentsNPD Exploration, Creative Territories, Activation Idea, Targeting, Occasion, Human Insights, Cultural Truth and Trends Exploration produce a set of concepts rather than one documen
5. 5Insights and Data in a project@Insights answers from your Library, the web, or both. @Data answers with figures from the datasets assigned to your workspace. Both open an output that collects the whole conversa
6. 6Package as fileAny project can be turned into a file.