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Learn alphabrand by doing

Three ways in. First wins take a quarter of an hour and give you something to show. Playbooks chain agents into a full piece of work. Prompt patterns make every answer better.

First wins

Fifteen minutes each. Open the app in another tab and follow along.

First win · 15 minGet a cited answer on your categoryOne Consumer Insights question, read source by source, exported as a one-pager you can forward.Consumer InsightsExportStart First win · 15 minDraft a brief from a real questionAttach a Consumer Insights thread to a project and let the Marketing Brief agent write from it.Projects@Marketing BriefAsk AgentMembersStart First win · 15 minTurn an exploration into a deckTen product concepts, three selected, their images generated, all packaged as a slide deck.@NPD ExplorationGeneratePackage as fileStart

Playbooks

End-to-end pieces of work. Each step names the agent, gives you the prompt to paste, and says what lands in Outputs.

Playbook · 7 steps · about 2 hoursInnovation sprintFrom one category question to three sized product concepts in a deck, ready for a gate review. Everything happens in one project, so each step reads the one before.Consumer Insights → @Trends Exploration → @Occasion → @Creative Territories → @NPD Exploration → @Business Case → Package as fileOpen playbook Playbook · 7 steps · about 2 hoursCampaign planFrom the strategic brief to an agency-ready creative brief with activations, built on human and cultural truths.@Marketing Brief → @Targeting → @Human Insights → @Cultural Truth → @Creative Territories → @Activation Idea → @Creative BriefOpen playbook Playbook · 5 steps · about 45 minMarket readThree Consumer Insights questions, the figures behind them, one summary your team can share.Consumer Insights ×3 → Follow-ups → @Data → @Insights & Data Summary → ExportOpen playbook Playbook · 4 steps · one afternoonBrand foundationsSet the brand up once so every agent writes in its voice: prompt, DNA, art direction, templates, then a test brief.Brand prompt → Brand DNA → Art direction → Templates → @Marketing Brief testOpen playbook

Prompt patterns

Six habits that change what you get back. Each shows a weak ask, the stronger version, and why it works.

Scope it

Agents answer the question you ask. Without a market and a period they pick one for you.

Before

Write a marketing brief for our new product.

After

Marketing brief for the launch of [product] in [market], aimed at [audience], for [season or date].

  • Names the market, the audience and the moment
  • Gives the agent a decision to serve, not a topic

Name the defined terms

Your workspace has house definitions. Use them instead of redefining them in the prompt.

Before

Show me the top innovations, meaning products launched in the last 3 years, excluding...

After

Top 20 innovations in our key markets, last 12 months.

  • The agent applies the house definition itself
  • The assumptions in the answer tell you what it used

Reference what exists

Agents read earlier outputs when you point at them with #.

Before

Write a creative brief for the campaign we discussed.

After

Creative brief from #Marketing Brief, keeping its KPIs and audience.

  • No retyping, no drift between documents
  • The brief inherits the decisions already made

Pin the source

Auto picks the sources. Pin one when you know where the answer lives.

Before

What do consumers say about our packaging?

After

Insights · Documents: what do consumers say about our packaging in the 2025 usage and attitude study?

  • Keeps the web out when you want only your research
  • Naming the study narrows the retrieval

Follow up, do not restart

A Data or Insights answer keeps its context. Build on it.

Before

New question: what was our category volume in [market] in 2023, by segment?

After

Same question, 2023 only.

  • The agent reuses its SQL and assumptions
  • Faster, and the scope stays consistent

Say what to change

Ask Agent edits in place. Describe the change, not the whole document.

Before

Rewrite the brief with better KPIs.

After

Make each KPI measurable: add a numeric target and a measurement source.

  • You review a diff instead of a new document
  • The rest of the brief stays as it was

Looking for the reference instead?

The documentation covers every screen, agent and setting.

Open the documentation