An agent is a specialist you call with @ in a project. Each one produces one kind of output. The catalog groups them in four families.
Documents. One structured document you edit and version.
| Agent | What it does |
|---|---|
| Marketing Brief | Writes the brief for any marketing project (campaign, innovation, brand, PR, social, trade, events…) with problem, audience, KPIs and deliverables. |
| Creative Brief | Writes the brief you hand to a creative team: one consumer insight, the job to be done, key messages, channels and mandatories. |
| Brief Formulation | Writes the product brief marketing hands to R&D (drinks, food, cosmetics): concept, specs, sensory target, usage, regulatory and KPIs. |
| Innovation Opportunity Platform | Builds the Gate-0 dossier for an innovation opportunity: market evidence, unmet need, right to win, business impact and a GO / HOLD / KILL call. |
| Marketing Semantic | Decodes your brand name and brand texts: what the name means across cultures, the stories your copy tells and the values it conveys. |
| Marketing Semiotic | Decodes your brand's visual signs (pack, colours, typography, imagery) against your category's codes, and what that means for your positioning and design. |
| Business Case | Sizes the revenue potential of an opportunity, with market, share and cannibalization assumptions you can adjust in the chat. |
Explorations. Several concepts to browse, select and iterate.
| Agent | What it does |
|---|---|
| NPD Exploration | Generates new product concepts for your brand, each with its consumer insight, product description, how it's made and when it's consumed. |
| Creative Territories | Generates big ideas your brand could own (campaign platforms or innovation territories), each with proposition, manifesto and ways to bring it to life. |
| Activation Idea | Generates concrete activations at specific touchpoints (retail, events, social, sponsorship), explaining how each works and what people experience. |
| Targeting | Proposes audience segments to target, each with profile, mindset, occasions, category attitudes, motivations and digital behaviour. |
| Occasion | Maps the moments when your category is consumed: what people seek emotionally and rationally, and who you compete with in each. |
| Human Insights | Writes timeless human truths (what people deeply feel and want) to anchor a brand, campaign or innovation, with why each resonates now. |
| Cultural Truth | Uncovers the cultural shifts and tensions shaping your audience today, each with why it matters and a manifesto your brand could stand behind. |
| Trends Exploration | Maps the trends shaping your category (established, accelerating, emerging) with why now, expected impact and signals to watch. |
Data & Insights. Answers you can follow up on.
| Agent | What it does |
|---|---|
| Insights | Answers your questions from your studies, documents or the web, always citing sources and saying when the answer isn't there. |
| Data | Answers your questions with figures from your connected data (Sales, CDP, Panels, activation performance etc…). Needs market data assigned to the workspace. |
Summaries. One document from material already in the project.
| Agent | What it does |
|---|---|
| Memo | Turns the files you attach into a decision-ready recommendation memo: findings, recommendations and next steps, every claim cited. |
| Insights & Data Summary | Brings all the Insights and Data answers in this project into one summary: key learnings, implications and next steps, with sources. |
Browse agents in a project, or Browse all agents on the Projects page, opens the catalog with a search box. Select an agent to read when to use it, which look-alike agents to pick instead, and two example prompts. Use puts the agent in your composer.
If no agent fits, describe what you need in the chat. The assistant answers directly or points you to the right one. There is no agent for brand positioning, media planning, pricing or final copywriting: ask in the chat.