From the studio
Stories & use cases
How marketing teams put alphabrand to work — plus essays and field notes on AI for brand building.
Substack · Jun 2026
The Ultimate Rosé Guide for Cannes Lions
Pierre Berard — local · ex-CMO · worked in wines & spirits
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Field note · Jun 2026
alphabrand at Vivatech 2026
Alphabrand will be at VivaTech with Microsoft from 17th to 19th of June.
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Platform · Jun 2026
alphabrand x Microsoft
our founders at Microsoft Gen Ai studio - Demo Day
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Field note · Apr 2026
Microsoft GenAi Studio Rewind
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Substack · Feb 2026
Capabilities is the name of the Game
building alpha capabilities
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Substack · Jan 2026
Letter to us to read in December 26
keeping us accountable for our acts in 2026
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Substack · Jul 2025
This is alphabrand. Giving Marketers Superpowers.
Hi — I'm Pierre Berard.
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