Stories & use cases

When AI makes answers abundant, decisions become the bottleneck

Marketing is getting dramatically faster at producing insight, scenarios, recommendations, plans and content. That does not necessarily mean organisations are getting faster at…

The Ultimate Rosé Guide for Cannes Lions

Pierre Berard — local · ex-CMO · worked in wines & spirits

alphabrand at Vivatech 2026

Alphabrand will be at VivaTech with Microsoft from 17th to 19th of June.

alphabrand x Microsoft

our founders at Microsoft Gen Ai studio - Demo Day

Microsoft GenAi Studio Rewind

Capabilities is the name of the Game

building alpha capabilities

Letter to us to read in December 26

keeping us accountable for our acts in 2026

This is alphabrand. Giving Marketers Superpowers.

Hi — I'm Pierre Berard.