alphabrand.ai was created last September with a clear conviction: marketing would become one of the first major enterprise-scale use cases for GenAI.

In November, we applied to the Microsoft GenAI Studio with a working product, a clear ambition, and the belief that enterprise marketing needed trusted GenAI systems not generic tools or isolated pilots.
We were selected by the jury and joined the program in January at STATION F.
Over four months, the program helped us take Alphabrand to the next level of robustness, security and enterprise readiness expected by large organizations.

Through weekly sessions with Microsoft teams, Azure experts, GitHub, NVIDIA, Databricks, ENGIE, Cellenza, investors including Kima Ventures and Elaia, and many other partners, we strengthened key dimensions of our platform:
1- Enterprise-grade infrastructure to the highest level of industrialisation standard
2- Join Microsoft Marketplace in 27 countries
3- Receive plenty of energy from our cohort of startups and the great Microsoft teams

Demo Day was the closing milestone.

We presented how alphabrand helps marketing teams move from AI experiments to trusted enterprise agents across strategy, innovation, briefs, campaign planning and brand management.
We were proud to be on the podium for two of the awards distributed that day, recognizing both the quality of our agentic technology and our engagement throughout the program.
We were also especially proud to bring the customer voice into the room with Florian Seltene from Pernod Ricard.

A huge thank you to the Microsoft GenAI Studio team, our sponsors, mentors and partners for the support, challenge and doors opened along the way.
We leave the program with a stronger product, and even more conviction about the role trusted GenAI can play in enterprise marketing.

Next stops: VivaTech and Cannes Lions International Festival of Creativity.

https://news.microsoft.com/source/emea/2026/01/microsoft-france-devoile-les-laureats-de-la-3%E1%B5%89-edition-du-microsoft-genai-studio/?lang=fr