Alphabrand will be at VivaTech with Microsoft from 17th to 19th of June.
On 19 June, we will be at the Microsoft booth all day for the CMO Summit Day, with a dedicated talk at the Microsoft Theatre:
📍 Microsoft Theatre — Booth 2F59
🗓 19 June
🕓 16:25
🎤 How to scale trusted GenAI for enterprise marketing
Join alphabrand CEO Pierre BERARD and CTO Jean Knapik for a session on how enterprise marketing can move from AI experiments to trusted enterprise agents.
The market is moving from pilots to scaled solutions.
The question is no longer whether GenAI can help marketing, but what it takes to make it work at enterprise level.
This is what we will explore with Microsoft, through alphabrand’s approach to trusted GenAI for brand-building.
Come meet us there.
Alphabrand. Intelligence platform for decisive brand-building.



