Agent: a specialist you call with @ in a project. Each produces one kind of output: a document, an exploration of concepts, or an answer from your data or documents.
Thread: a Consumer Insights conversation. Shared with the workspace.
Project: a private workspace for one piece of work, with a chat on the left and outputs on the right.
Output: anything an agent produced in a project: a brief, an exploration, a set of answers, a packaged file.
Version: every edit to an output creates a new version. Older versions stay in History and can be restored.
Source: where an answer comes from. Consumer Insights has three: Documents, Market data, Google Trends.
Library: the workspace's documents. Insights files are searched by Consumer Insights and @Insights; Project files are documents attached in projects, kept per brand.
Brand DNA: the summary alphabrand generates from your brand documents, which enriches the brand prompt the agents read.
Project memory: preferences and definitions the assistant saves from your conversation and applies to every later turn in that project.
Package as file: turn outputs into a shareable document.
