If you used alphabrand before 2026, here is where things went.
| Before | Now |
|---|---|
| Insights & Data chat | Consumer Insights for one question across every source, or @Insights and @Data inside a project |
| Marketing Apps (Marketing Brief, Targeting, NPD Concept, Creative Territories) | Agents you call with @ in a project. Same specialists, more of them |
| Marketing Projects (Innovation, Campaign Planning workflows) | A project where you chain agents yourself, each output feeding the next through # references |
| Works and Explorations | Outputs in the project's right panel. Explorations keep their Browse, Selection and Map views |
| Attach a chat to an App | Add context in the composer: a Consumer Insights thread, a library file, or a file from your computer |
| Export PDF | Package as file: slide deck, one-pager, email summary, canvas or report, downloadable as PowerPoint, PDF or Word |