Brand Context Prompt is the text every agent reads before writing. Describe the brand's purpose, values, personality and tone of voice, what it never says, and the claims it can make. Markdown is supported. Edit it any time.
Brand DNA is generated from your documents and enriches the prompt.
- Add files: drop brand guidelines, strategy decks and tone-of-voice documents, or pick them from the library.
- Click Generate Brand DNA.
- Read the result: strategic summary, purpose, personality, values, brand truths, human truth, key geographies, architecture and range, strategic target, demand spaces and occasions. A confidence badge says how well the documents supported it.
Fields left empty were not found in your documents. Add sources and Regenerate.
