Art Direction & Visual Identity is what image generation follows.
Brand imagery. Describe the visual world in eight fields: mood and tone, colour palette, lighting, composition and framing, texture and materiality, styling cues and influences, do's, don'ts. Generate with AI writes them from your reference images and Brand DNA; Refine with AI adjusts them from an instruction; or edit by hand.
Reference images feed Generate with AI. They are not used on their own.
NPD packaging concepts are the product the AI reproduces in NPD concept images. Star one as the NPD reference: it becomes the base image for every concept. Upload JPG, PNG or WebP, up to 10 at a time.
Brand fidelity rules are injected verbatim into the NPD image prompt: locked logos, silhouettes, embossing.