Workspace settings → Brands lists the brands of the workspace. Admins add brands with Add Brand. Open a brand to reach its hub.
The hub shows what each part of the brand feeds:
- Brand Identity & DNA feeds briefs, NPD, insights and copy.
- Art Direction & Visual Identity feeds image generation.
- Agent Output Templates structure the text agents generate.
- NPD Categories feed NPD concepts.
- Team lists the brand's members.
Edit identity changes the brand name and logo.
Brand context is the biggest quality lever in alphabrand. An hour spent here improves every output of every project on the brand.