Playbook · 5 steps · about 45 min

Market read

Three Consumer Insights questions, the figures behind them, one summary your team can share.

1. 1

   Ask three questions in one thread

   Consumer Insights~10 min

   Performance, drivers, trends. Keep them in one thread so the follow-ups share context.

   PromptCopy

   1. How is the [category] performing in [market] over the last two years?
   2. What drives consumer choice in the [category] in [market]?
   3. Which trends are shaping the [category] in [market] right now?

   You getThree answers in one thread, each with its Overall, Insights, Data and Trends tabs.

   💡Send them one at a time. The composer waits for each answer before it accepts the next.

2. 2

   Follow up where it matters

   Consumer Insights~10 min

   Pick the claim you would be challenged on and ask for its basis.

   PromptCopy

   Which sources support the claim that [claim], and how recent are they?

   You getAn answer that names the documents and pages, or says the evidence is thin.

   💡Click a source pill on the claim first. The Insights tab may already show the citation.

3. 3

   Get the exact figures

   @Data~10 min

   Start a project with the thread attached. Call @Data for the numbers the thread summarised.

   PromptCopy

   @Data [category] volume, value and share in [market], last three years, by segment

   You getA Data answer with a table, a chart, the SQL in the reasoning row and an Assumptions section.

   💡Follow up in the Data answer's own box: "same but by channel" reuses the query.

4. 4

   Summarise what you learned

   @Insights & Data Summary~5 min

   Ask for one document from the answers already in the project.

   PromptCopy

   @Insights & Data Summary Summarise what we have learned about the [category] in [market], with implications and next steps

   You getA summary document with key learnings, implications, next steps and sources.

   💡This agent reads only Insights, Data and Consumer Insights answers in the project. Attach the thread first or it has nothing to read.

5. 5

   Export the thread

   Export~5 min

   Back in the thread, click Export, choose Report, tick all answers, include source detail and the sources appendix.

   You getA report file under Export, for the people who are not in alphabrand.

   💡The summary from step 4 lives in the project; the report comes from the thread. Share whichever fits the reader.