alphabrand turns what your company already knows, its studies, decks, market data and brand guidelines, into answers and marketing deliverables you can defend.
You work in two places:
- Consumer Insights answers one question across your documents, your market data and Google Trends, and tells you where each claim comes from. Every thread is shared with your workspace.
- Projects are where you produce things. In a project you call a specialist agent with
@, for example@Marketing Briefor@NPD Exploration, and refine its output until it is ready to share.
Both read the same foundations:
- The Library holds the documents your workspace can search.
- A brand holds the context agents write with: the brand prompt, the DNA generated from your documents, the art direction for images, and the output templates.
- Market data is assigned to your workspace by alphabrand and powers the Data source and the
@Dataagent.